
How to Manage Postpurchase Dissonance in Your Freelance Clients
February 7th, 2010 admin

The concept of postpurchase dissonance — the unease buyers sometimes feel after they make a purchase — is familiar to every one of us who has ever bought goods or services. We’ve all experienced a feeling of uncertainty or anxiety after we’ve made a purchase. The likelihood that postpurchase dissonance will arise is undoubtedly higher when you’re selling intangible services rather than nice, safe physical products. It also increases…
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I like to think I become a better designer everyday. While this is great from a skill level point of view, it is also a little bothersome. How could becoming a better designer be a drawback you ask? Well, mostly because it makes me look at my older work like it is a piece of crap. I constantly look back at work I did even a month ago and feel like...

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