
Get “RID” of the Undecided: How to Qualify Potential Clients
August 24th, 2009 admin

A critical part of building a successful business is identifying what makes a client good for you, and being able to measure potential clients against that baseline. While your ideal client criteria will likely be unique to you, there are some important factors that are universal when it comes to deciding if a prospect would make a good client
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As a freelancer, business owner or entrepreneur who works with many clients, you will develop a sketch of the type of person who makes an ideal client for your business. The more clients you work with and the more experience you gain as an independent worker, the more defined this ideal client persona will become. Every client you work with will...

There are various ways to define a “prospect,” but for our purposes, let’s assume a prospect is a potential client who has expressed an interest in your services by calling you, submitting a request for information online, initiating an introduction through a mutual contact, or otherwise reaching out to you from a client perspective....

Bad clients are the bane of freelancers. Whether they’re panic-mongers, late-payers, or simply time drains, bad clients can have a disproportionately negative effect on your business (not to mention yourself). And often, that negative impact is so subtle that you don’t even realize it’s happening. It’s a good idea to have...

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Many of our businesses are service-oriented, so our focus is on our clients. We want to find good clients, provide the services they need and keep them coming back. This is the core of a successful service-based business. But while customer-focused businesses can provide a great deal of income, fulfillment and success, they aren’t always...

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Yesterday, I posted about the importance of taking time to qualify every prospect that comes your way. This not only protects your time, but it also allows you to focus your time on potential clients who seem to be the best fit for your business. In this post, I’ll explore eight of the points you should include in your qualification process...

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